At BOBO BIRD, our ethos is carved from the conviction that we are not mere followers of trends but pioneers of the unique and the meaningful. “We don’t follow trends. We make unusual watches which tell a story, start a conversation or simply make you smile.” This philosophy is the cornerstone of our identity, deeply embedded in every aspect of our work. As an independent company, we cherish our freedom to innovate and to express our creativity through timepieces that stand apart in design, craftsmanship, and spirit.

Our team, though small, is immensely passionate, working tirelessly to create watches that are not just accessories but expressions of individuality and art. Each BOBO BIRD watch is a testament to our dedication to originality and to making every moment memorable. In a world increasingly turning to digital devices to mark the passage of time, we seize the opportunity to redefine the watch as something more than a timekeeper. This shift liberates us to explore, to experiment, and to embed playfulness into every design, allowing our watches to transcend the ordinary and become a source of joy and intrigue.

“We work really hard to produce original and interesting designs – our interest is not, nor will it ever be in producing something that looks like a Rolex. Rather, our interest lies in crafting something distinctive, something that is uniquely BOBO BIRD.” Our focus is on creating pieces that are not just worn but experienced, watches that resonate with the soul of their wearer and reflect the beauty of the natural world.

Joining the BOBO BIRD Annual VIP Membership Program, with an annual fee of $2,999, is more than an acquisition of exquisite timepieces; it’s an embrace of our philosophy. It signifies a commitment to sustainability, to artistry, and to the celebration of what makes us different. Members receive 15 limited edition pieces throughout the year, each crafted with attention to detail and a deep respect for the materials we use.

As an independent entity, we chart our own course, inspired by the beauty of nature and the creativity of our team. Our watches are not just mechanisms for keeping time; they are canvases for expression, symbols of a lifestyle that values uniqueness and a deep connection with the world around us.

Welcome to BOBO BIRD, where every watch tells a story, and every story starts with us. Here, in the embrace of the unusual and the extraordinary, we invite you to join us on a journey of discovery, to celebrate the art of being different, and to wear your story with pride.